Augmented reality helps Office Depot beat the back-to-school blues

Stephen Whiteside

This event report demonstrates how Office Depot has utilised augmented reality to differentiate itself during the back-to-school season, an intensely competitive period on the retail calendar.

Augmented reality helps Office Depot beat the back-to-school blues

Stephen WhitesideWarc

The back-to-school shopping season has become an object lesson in how price cuts and promotions encourage a race to the bottom at the expense of building brands.

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