Audi’s “Think Faster” hits the road with Reddit

Audi USA, the automaker, partnered with Reddit on “Think Faster”, a content series that entertained the service’s users in an authentic, platform-appropriate way.

Earlier this year, Audi USA launched the third season of “Think Faster”, a content-marketing play developed in connection with Reddit, the social-media platform.

The automaker tapped into a popular feature pioneered by its new digital partner – namely, the “Ask Me Anything” (AMA) online sessions that see celebrities, subject-matter experts and everyday people field inquiries on fun, factual or frivolous topics, as posed by any of the service’s 330 million monthly active users – to deliver its message to a new audience of prospective customers.

In connecting the digital platform to its automotive products, Audi put an innovative spin on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands