Earlier this year, Audi USA launched the third season of “Think Faster”, a content-marketing play developed in connection with Reddit, the social-media platform.
The automaker tapped into a popular feature pioneered by its new digital partner – namely, the “Ask Me Anything” (AMA) online sessions that see celebrities, subject-matter experts and everyday people field inquiries on fun, factual or frivolous topics, as posed by any of the service’s 330 million monthly active users – to deliver its message to a new audience of prospective customers.
In connecting the digital platform to its automotive products, Audi put an innovative spin on...