AT&T builds its digital marketing muscle with OTT

This event report outlines how AT&T, the communications group, is developing its use of digital as a marketing tool.

AT&T builds its digital marketing muscle with OTT

Stephen Whiteside Warc

In November 2016, DIRECTV launched a new over-the-top streaming service promising on-demand access to more than 100 channels via devices such as smartphones, tablets, and lapto

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