Asia's millennial mothers move with the times

This article explores the relationship of Asia's millennials to motherhood, and how these new perceptions affect their relationships with brands.

Here's a tip for marketers who think Asian mums are 'tiger' mothers: it's time to put that tired stereotype to bed.

"Many more millennial mums identify with being a kangaroo mum… a mum who enjoys being affectionate with her kids, hugging them, kissing...