As Asia's emerging middle class have soared exponentially in the past ten years, so too has the consumer power of a potentially unexpected segment in the region: kids. Asia's children and teens are enjoying fatter wallets than ever before, and now are...
Asia’s kids are consumer powerhouses
Asia's kids are digitally-native consumer powerhouses, influencing their parent's spending in the clothing, travel and household categories while also spending more than three hours a day online.
