Artificial intelligence: Simply doing what was impossible before

Artificial Intelligence is on the rise: Google and Amazon supply it, companies like Ocado are using it, but what does it do? With applications across indexing, natural language, and advanced analysis, AI will be a fundamental technology, but not always in the way you might think.

Few of the buzzwords that float about the advertising industry are as scary as artificial intelligence. A seemingly new technology, it is about to steal all of our jobs: drivers, doctors, lawyers, journalists, planners and even creatives. At Mindshare's Huddle event (London, November 2017), what emerged was a complicated future for a broad swathe of industries, advertising included, that face changes, though not in the way the movies might suggest.

AI or Machine Learning?

The technology is not, at its core, new. As Google's Director of Product (Cloud), Greg DeMichillie, noted, the maths has been understood for 30 years, but...

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