Scott McDonald, president/CEO of the Advertising Research Foundation (ARF), understands the frustration of reinventing metrics in a marketing ecosystem that is in perpetual motion.
“We all sometimes fall into the trap of despair, of thinking tha
Scott McDonald, president/CEO of the Advertising Research Foundation (ARF), understands the frustration of reinventing metrics in a marketing ecosystem that is in perpetual motion.
“We all sometimes fall into the trap of despair, of thinking tha
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