ARF Re:think 2007

Roderick White (Admap), Joe Mandese (Mediapost) and Peggy Neu (WARC Americas) reported directly from Re:think 2007, the ARF Annual Convention + Expo, New York, April 16-18, 2007.

ARF Re:think 2007

Roderick White

Joe Mandese

Peggy Neu


With the North-Eastern USA underwater (Central Park got a near-record 7.57 inches of rain yesterday, and there are floods all over New Jersey), the 53rd ARF Convention opened this morning at New York's Marriott Marquis.

After ARF president and CEO Bob Barocci had greeted a potentially record audience, weather and traffic permitting, Klaus Wubbenhorst of GfK chaired a morning session which illustrated two broad themes of research: developmental research and tracking.

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