ARF neuro study proves power of emotional appeal in advertising

This event report discusses two rounds of neuroscience research conducted by the Advertising Research Foundation, which have together provided deeper insights into the way that advertising works - including the role of emotion as a driver of attention and memory.

ARF neuro study proves power of emotional appeal in advertising

Geoffrey PrecourtWarc

The dog was just too darned cute.

Arnie was an abandoned dog whose luck had turned – largely thanks to the efforts of The Shelter Pet Project. The Project, in turn,...

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