ARF Audience Measurement 2.0
DAY 1: DIGITAL CONSUMERS AND THE LONG TAIL
Bob Baroccci, ARF's CEO, welcomed over 400 truth seekers to the elegant Hudson Theatre of New York's Millennium Broadway Hotel by pointing out that, despite rumours to the contrary, TV seemed still to be alive and well. A key reason for this, he said, lay in the confidence that advertisers and their agencies had in the measurement system that underpins the TV market.
Measuring the Long Tail
He introduced conference co-chairmen George Shababb (TNS) and Scott McDonald(Condé Nast). The latter gave...