Arc of a tweet: the life and times of a micro-message

Tweets are such an important part of online life that they have started to bleed into life offline; this article explores the arc of that process.

“Whether it’s celebrity, whether it’s sport, whether it’s social movement, whether it’s technology, whether it’s politics, or whether it’s music and culture, stories are happening on Twitter all the time,” Jake Steadman, the platform’s senior director of research, told the IIeX conference (Amsterdam, February 2018). “What we wanted to understand was the science behind that.”

It’s important to remember that tweets are picked up in many ways that extend their reach beyond the platform itself, he added. “Tweets in newspapers, on other websites, on TV channels, tattooed on someone - they’re everywhere these days, and that’s really important for us...

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