Arby's gets a taste for eSports
Playing video games and devouring fast-food are two activities which are inextricably linked in the popular imagination.
To test whether this enthusiasm could help build its brand in practice, Arby's...
Arby's gets a taste for eSports
This event report outlines how Arby's, the restaurant chain, partnered with ELEAGUE – an eSports property created by TBS and WME IMG – to reach gaming enthusiasts.
