Arby's gets a taste for eSports

This event report outlines how Arby's, the restaurant chain, partnered with ELEAGUE – an eSports property created by TBS and WME IMG – to reach gaming enthusiasts.

Arby's gets a taste for eSports

Stephen Whiteside Warc

Playing video games and devouring fast-food are two activities which are inextricably linked in the popular imagination.

To test whether this enthusiasm could help build its brand in practice, Arby's

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