Apple’s secret to iconic marketing: Keep it simple

Apple, one of the world’s iconic brands, has applied its core principles of simplicity, humanity and creativity to produce game-changing products and advertising for more than 30 years.

In a world cluttered with the detritus of ‘next big thing’ brands that have been and gone, Apple has endured by constantly pushing the boundaries of what’s possible. Apple’s co-founder Steve Jobs and outgoing Chief Design Officer...