Apple’s secret to iconic marketing: Keep it simple

Apple, one of the world’s iconic brands, has applied its core principles of simplicity, humanity and creativity to produce game-changing products and advertising for more than 30 years.

In a world cluttered with the detritus of ‘next big thing’ brands that have been and gone, Apple has endured by constantly pushing the boundaries of what’s possible. Apple’s co-founder Steve Jobs and outgoing Chief Design Officer Jony Ive are two of the most celebrated figures in technology and design history. Apple’s most iconic products – from the Mac, to the iPhone, to the iPad or Apple Watch – are the choice of seemingly every creative game-changer or rule-breaker in the world.

The secret of Apple’s success? The best possible products and the best possible marketing combined to deliver maximum...

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