Apple lays out best practices for consumer data privacy

Apple, the technology giant, is making privacy a core point of brand differentiation at a time of rising anxiety around this subject.

At a time of growing consumer mistrust in the tech industry, Apple is touting its focus on data privacy as a major point of brand differentiation.

The manufacturer of devices like the iPhone, MacBook and iPad – as well as the recently-launched Apple TV+ streaming platform – plays a central role in the daily lives of millions of consumers across the globe, who use its connected products to commu

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands