Anheuser-Busch InBev finds a new blend for agency relationships

Anheuser-Busch InBev, the brewer, has evolved its agency relationships across a variety of dimensions in order to drive greater collaboration and creativity.

Anheuser-Busch InBev – the parent company of Busch, Budweiser, Michelob, Rolling Rock, and Natural Light – is brewing up a new approach to agency collaboration.

Jodi Harris, InBev’s vice president of marketing, culture and learning,

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