Anheuser-Busch InBev brews up a blockchain advertising future

Anheuser-Busch InBev, the brewer, tapped the power of blockchain technology to run an innovative mobile advertising campaign.

Lucas Herscovici can proudly boast of achieving a true marketing breakthrough.

“We are the first brand [owner] to have ever launched a mobile ad campaign using blockchain,” Anheuser-Busch InBev’s global marketing vice president/consumer...