ANA’s Liodice: Ineffective marketing leadership cripples growth

Marketers are failing to drive growth as a result of several shortcomings that are widespread in the industry, according to Bob Liodice, President/CEO of the ANA.

As the day-to-day pace of digital acceleration continues to reshape the advertising and media communities, the President/CEO of the Association of National Advertisers (ANA) kicked off his organization's annual Masters of Marketing Conference with a candid...