ANA/Cannes Lions’ CMO Growth Council attacks inequalities in advertising

Tackling social issues like race and gender inequality could not only yield perception benefits for marketers, but will also help them drive meaningful future growth.

Marc Pritchard, the steward of the world’s largest house of brands and promulgator of some of the advertising industry’s most creative work, had some numbers he needed to share with the 3,000 delegates at the Association of National Advertisers’ (ANA) 2018 Masters of Marketing Conference:

  • “The UN indicates that if we were to achieve the Sustainable Development Goals, it would add $12 trillion to the economy.
  • “Through a fair and more sustainable economy, the World Economic Forum goes further: It says that if we were to get equality – economic equality between women and men – it would add $28...
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