Marc Pritchard, the steward of the world’s largest house of brands and promulgator of some of the advertising industry’s most creative work, had some numbers he needed to share with the 3,000 delegates at the Association of National Advertisers’ (ANA) 2018 Masters of Marketing Conference:
- “The UN indicates that if we were to achieve the Sustainable Development Goals, it would add $12 trillion to the economy.
- “Through a fair and more sustainable economy, the World Economic Forum goes further: It says that if we were to get equality – economic equality between women and men – it would add $28 trillion to the world's economy.
- “If we were to achieve economic equality in race in the United States, it would add $2 trillion.”
The statistics, he indicated, are simple, direct data nuggets that answer the question, “Why do we need to use our brands in marketing for society and sustainability?”