Why it matters
The marketing industry needs to correct a long-standing failure when it comes to reflecting the composition of the US population within its ranks. Efforts by individual companies are important, but industry-wide initiatives will also play a critical role.
- Addressing inequality in marketing has various components, ranging from hiring and retaining talent through to supply chains and measurement.
- Quantifying the scale of under-representation is a critical first step in helping marketers address their shortcomings.
- Developing holistic frameworks that address the interconnected areas of diversity and inclusion should be a priority, rather than allowing silos to form.