ANA Growth Agenda’s four pillars provide support to bring diversity and inclusion to advertising

The Association of National Advertisers (ANA), the trade organization, has demonstrated how diversity and inclusivity can be connected to brand growth in a holistic way.

Why it matters

The marketing industry needs to correct a long-standing failure when it comes to reflecting the composition of the US population within its ranks. Efforts by individual companies are important, but industry-wide initiatives will also play a critical role.


  • Addressing inequality in marketing has various components, ranging from hiring and retaining talent through to supply chains and measurement.
  • Quantifying the scale of under-representation is a critical first step in helping marketers address their shortcomings.
  • Developing holistic frameworks that address the interconnected areas of diversity and inclusion should be a priority, rather than allowing silos to form.


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