ANA chief lays eight tracks to drive growth beyond marketing to bottom lines

The Association of National Advertisers (ANA), the trade body, is pursuing various initiatives that it hopes will fuel industry growth.

Ask Bob Liodice, CEO of the Association of National Advertisers (ANA), about the metrics that matter most to marketers, and he doesn’t get bogged down in an alphabet soup of marketing acronyms.

Instead, he has a one-word answer: “Growth.”

As he told some...

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