ANA brings talent “crisis” to annual conference

The advertising and media industries face a growing talent crisis, a situation resulting in large part from inadequate educational efforts at the college level.

Even as the Association of National Advertisers (ANA) was preparing to welcome more than 2,500 delegates to its annual Masters of Marketing Conference in Orlando, Bob Liodice was in the 2017 Advertising Week spotlight, beating the drum for one of the organization's newest causes: The disconnect between the halls of marketing academia and the actual practices of the advertising and media businesses.

Bob Liodice, President/CEO, ANA

"The system is either broken or is breaking. And it extends from the academic pipeline all the way to our executions of, and management of, talent in our respective business units," the ANA President/CEO...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands