An agency perspective from inside the belly of the media-transparency beast

Publicis Media, the media agency network, is adapting to the changing demands of the marketing ecosystem.

The timing could not have been any worse. Steve King, after 30 years at ZenithOptimedia – the last 11 as CEO – was beginning to reinvent himself as the new CEO of Publicis Media.

“As we were beginning to put our launch plans together,” King told a keynote panel audience at the 4A’s (American Association of Advertising Agencies) 2018 Accelerate conference, “working on how we were going to come to market with clients and the brands, the ANA [Association of National Advertisers] announced this investigation into the media business.

Steve King, CEO, Publicis Media

“At the time, obviously, it was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands