Amazon Prime: using sports streaming to attract and engage

Sports rights are no longer the preserve of TV broadcasters, as tech platforms and e-commerce businesses tap into this market as a way of attracting and engaging consumers.

Amazon is committed to sports broadcasting for the long term, according to Alex Green, Amazon Prime Video European Managing Director.

Building on the success the brand has with its original entertainment programming – which includes The Grand Tour, The Marvelous Mrs Maisel and the All or Nothing documentary series – it is looking to sport to have an impact with its customers which in turn increases the amount of time they spend with the brand.

“We know that sport invokes passion and commitment. So it makes sense for us to explore adding sports to that mix,” Green told...

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