Amazon looks to social-media modelling to extend consumer engagement

Amazon, the online retailer, is introducing a range of new tools, similar to those available on social media, to help facilitate deeper engagement between brands and consumers.

Even as Amazon daily seems to be more pervasive and powerful, Colleen Aubrey, the online retailer’s global vp/performance advertising, sees “green fields” where “there’s still a lot more that we can learn and invent for customers in the shopper experience.”...

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