AMA Mplanet 2009: Marketing Obama all the way to the White House
Geoffrey Precourt WARC Online
In this report from the American Marketing Association's Mplanet 2009, Geoffrey Precourt hears about campaign tactics which helped...
AMA Mplanet 2009: Marketing Obama all the way to the White House
In this article Geoffrey Precourt, WARC Online's U.S. Editor, reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on a presentation by Larry Grisolano, a leading Democrat Party strategist who served as the senior communications strategist on Barack Obama's presidential campaign.
