AMA Mplanet 2009: Marketing Obama all the way to the White House

Geoffrey Precourt

In this article Geoffrey Precourt, WARC Online's U.S. Editor, reports from the American Marketing Association's Mplanet 2009 conference in Orlando, Florida, on a presentation by Larry Grisolano, a leading Democrat Party strategist who served as the senior communications strategist on Barack Obama's presidential campaign.

AMA Mplanet 2009: Marketing Obama all the way to the White House

Geoffrey Precourt WARC Online

In this report from the American Marketing Association's Mplanet 2009, Geoffrey Precourt hears about campaign tactics which helped Barack Obama win the US presidential election

This is one of a series of extracts from AMA Mplanet 2009. Other articles cover: 

  • McDonald's Global Brand Promise and the Branding of Customers
  • AMA marketers on strategies for an unpredictable economy

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Larry Grisolano is just coming off the time of his life. In 25...

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