AMA Mplanet 2009: Marketing Obama all the way to the White House
Geoffrey Precourt WARC Online
In this report from the American Marketing Association's Mplanet 2009, Geoffrey Precourt hears about campaign tactics which helped Barack Obama win the US presidential election
This is one of a series of extracts from AMA Mplanet 2009. Other articles cover:
- McDonald's Global Brand Promise and the Branding of Customers
- AMA marketers on strategies for an unpredictable economy
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