All-digital strategy hits the right notes for The Phoenix Symphony

The Phoenix Symphony, the city’s largest performing-arts organization, has seen major benefits from moving to an all-digital marketing strategy.

Todd Vigil, CMO for The Phoenix Symphony, has dramatically retuned the organization's marketing strategy.

"I haven't bought a print ad since 2012 ... We don't do direct mail anymore, a pretty standard staple in the art's world. We've cut out paid telemarketing," he explained at the Digital Summit Phoenix 2018.

"We've also recently cut radio and television. No more broadcast for us."

Shifting to an all-digital approach, he reported, has reversed a sales decline. But the process was an iterative one, conducted over time, and by drawing on hard data. "As we moved away from traditional media and plowed more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands