Alibaba's omni-channel data model: The future of e-commerce?

This article outlines how Alibaba has created an integrated data ecosystem across its various properties to supercharge its e-commerce offering and boost offline conversions.

Consumer habits are changing fast and to stay relevant, retailers need to explore new terrain and plug the gaps. Adoption of new technology, understanding how consumers now want to shop, engaging shoppers across different platforms and providing a se

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