Alibaba’s Hema leads the way with ‘new retail’ format

Alibaba’s Hema, a grocery supermarket chain that represents a ‘new retail’ model blends offline and online elements together with much success.

Is e-commerce dead? Not quite, but it’s certainly changing.

“What’s going to happen in the future is new retail… and new retail is not just going to be about traditional adding an online channel to retail, or online getting into offline,” said Pascal Martin, partner of management cons

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands