Airbnb’s diversity-driven advertising philosophy

This event report outlines how Airbnb, the accommodation platform, has embraced diversity as part of its advertising strategy.

For Jonathan Mildenhall, the case for embracing greater diversity in advertising is straightforward.

"Brands have a responsibility to shareholders to perform the best that they can. So, if your business is focused on – and just interested in – the disposable income of the average, white, heterosexual family with a couple of kids, then by all means you should just show them in advertising," the Chief Marketing Officer at Airbnb explained at a YouTube-sponsored session during the 2017 Cannes Lions International Festival of Creativity.

"But I can't think of many business whose total revenues are based on such narrow-cast views...

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