Malaysian low-cost airline AirAsia’s CEO Tony Fernandes hasn’t been shy about his mission to become the ‘Amazon of online travel’, with plans to move aggressively towards e-commerce and selling flights from other airlines.

The company’s deputy CEO of technology and digital, Aireen Omar, affirmed the feasibility of these plans, at a recent travel conference in Singapore.

“It’s ambitious, but I think it’s very doable,” she said at the Skift Forum Asia at the Equarius Hotel.

The low-cost carrier has been focusing much of its attention on “building new business areas that will complement the core business” of flying. It is a move that will see AirAsia become more of a data-driven company.

“There’s a lot more we can do, as opposed to just flying people around. We have so much data – we started carrying about close to a hundred million passengers this year in Southeast Asia itself,” she said, adding that visitor traffic to the AirAsia website is “about 60 million a market” of which “half of them are unique”.