AI and programmatic revive Shoe-d-vision

A combination of programmatic buying and AI-informed content turned around the Shoe-d-vision business in Denmark and Norway, boosting both online and offline sales.

The Nordic footwear retailer Shoe-d-vision was struggling to stay competitive in a market increasingly dominated by global online rivals, until it combined programmatic ad buying and AI-informed content plans to promote the right shoes to the right people...