Shelly Palmer has guided thousands of insight-hungry executives on tours of the halls and show floors at CES since the mid-1990s.
And, he believes, the 2019 installment of the annual consumer electronics assembly – which was held by the Consumer Technology Association and attracted over 182,000 attendees and 4,400 exhibitors – reached a new low when it came to the gap between technological hyperbole and tangible value.
“There’s a lot of hype here – more than I’ve ever seen at a CES, to be fair, ever,” said Palmer, the chief executive of The Palmer Group, a strategic advisory, business development and creative-services firm that has assisted leaders from companies including General Electric, Unilever, Condé Nast, and L'Oréal make sense of the endless stream of innovation on display at the Las Vegas event.
What else does this article talk about?
- Mobile devices
- Artificial Intelligence (AI)
- Internet of Things (IoT)
Interested in seeing what other marketing challenges WARC covers?
WARC’s coverage is unrivalled – grouping articles, case studies and research around 100 different marketing topics, arranged across 11 themes.
What do I get with WARC?
- 65,000+ articles covering the full spectrum of marketing communications.
- Including over 12,000 effectiveness case studies revealing the campaign strategies of the world's leading brands to help maximize ROI.
- Best practice guides that explain the how and why of marketing challenges to stay ahead of the ever-changing marketing landscape.
- Marketing intelligence, trend reports, brand profiles and event reports to give your brand clear competitive advantage.