AI is here to help humans, not reduce headcount: Adobe

Artificial Intelligence or AI can help drive results for e-commerce players and Adobe’s Ryan Green explains how the company’s Adobe Sensei technology is able to unlock innovation for digital merchandisers.

A person’s attention span is now a third shorter than what it was two decades ago but that’s still a window of opportunity for marketers. So claimed Ryan Green at the recently concluded Adobe Summit 2021.

Green handles strategy and product marketing for Adobe Commerce and he was extolling the importance of AI and how it can help drive commercial results for e-commerce retailers.