Agency 360i shouts out loud endorsement for voice

Geoffrey Precourt

360i, the agency, believes that voice technology is a major disruptive force that every marketer has to plan for.

“Emerging technology is not so emerging anymore,” Sarah Hofstetter, chairwoman of New York-based agency 360i, proposed to delegates at the Association of National Advertisers’ (ANA) 2018 Advertising Financial Management Conference.

Sarah Hofstetter, Chairwoman, 360i

“How did we wake up one morning and realize that voice and AI [artificial intelligence] were not just emerging technologies but things that our kids are doing every single day – and the way that people are buying products?”

Last October, 360i started to answer just those questions with a new Amazon Marketplace unit within the agency dedicated to understanding how voice might reshape the way...

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