Agency 360i demonstrates the narrative potential of voice skills

360i, the agency, has helped brands such as HBO and National Geographic create compelling voice apps that successfully engaged consumers.

Voice has become more than an abstract somewhere-in-the-future marketing tool for New York-based 360i.

The Dentsu-owned agency – which boasts a roster of clients including Absolut, Canon, DSW Jameson, Nestlé's Lean Cuisine, Pernod, and Red Roof Inn – has stepped up to the audio opportunity with programs designed for National Geographic and HBO.

As Sarah Hofstetter, 360i’s chairwoman, told the delegates at the Association of National Advertisers’ (ANA) 2018 Advertising Financial Management Conference, “The National Geographic channel is a client that pay us as a media agency. But they came to us and they said, ‘We want you to help...

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