A brand’s agency partners should be willing to take risks, be more conscious of waste and have skin in the game, according to Islam ElDessouky, Head of Integrated Marketing Communications at Coca-Cola Middle East.
He was responding to a question...
A brand’s agency partners should be willing to take risks, be more conscious of waste and have skin in the game, according to Islam ElDessouky, Head of Integrated Marketing Communications at Coca-Cola Middle East.
He was responding to a question...