“I commit to saying, ‘No’ to clients who ask me to do ridiculous things in pitches.”
Mat Baxter, global chief executive officer of Initiative – an agency within IPG’s Mediabrands unit – was preaching to the choir...
Agencies need to “grow some teeth” to rebuild trust with clients
Agencies need to regain the trust of clients, but must also push back against the unreasonable demands they often face in order to foster long-term success.
