“I commit to saying, ‘No’ to clients who ask me to do ridiculous things in pitches.”
Mat Baxter, global chief executive officer of Initiative – an agency within IPG’s Mediabrands unit – was preaching to the choir...
“I commit to saying, ‘No’ to clients who ask me to do ridiculous things in pitches.”
Mat Baxter, global chief executive officer of Initiative – an agency within IPG’s Mediabrands unit – was preaching to the choir...
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