A+E asks: Are women fairly represented in advertising?

A+E Networks, the media company, builds audience understanding through on-going research into the attitudes, experiences and preferences of women across America.

"We send things out into the world as advertisers and marketers with our own understanding of what we're saying," says Joetta Gobell, A+E Networks' VP/Primary Research, Ad Sales, and Strategic Insights.

But good intentions are not enough to make a connection with a specific audience. As Gobell told delegates at KNect365's 2018 Media Insights and Engagement Conference (MIEC), "It's important to understand how [advertising] is interpreted; what is not