Advertising beyond imagination: China emerges as a trailblazer in mobile marketing

Anna Hamill

This article explores how China is emerging as a global leader in mobile marketing with integrated campaigns and mobile-first customer engagement via WeChat.

E-commerce & mobile retail
Mobile audiences
Mobile marketing, mobile web
WeChat
Greater China
Strategy

Steven Chang, Corporate Vice-President at Tencent, believes that China is set to become the most influential trendsetter in the world of mobile marketing and omni-channel integration.

A big call, perhaps, in a world where Google, Facebook and Snapchat...

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