Steven Chang, Corporate Vice-President at Tencent, believes that China is set to become the most influential trendsetter in the world of mobile marketing and omni-channel integration.
A big call, perhaps, in a world where Google, Facebook and Snapchat capture billions in ad spend every year. But Chang, who leads the online advertising and media sales division at the Shenzhen-based internet giant, is in a position to make the claim: Tencent - which alongside e-commerce giant Alibaba and search engine Baidu make up China's 'big three' internet companies - soared to a market cap of more than $US 300 billion in...