Why it matters
The marketing industry is coming under heightened scrutiny to address its failings when it comes to the representation of different consumer groups. While brands and agencies have long talked about addressing this issue, now is the time for action.
- Under-represented groups in society are frequently neglected in the advertising space, too, with damaging effects from a social and commercial perspective alike.
- Beyond representation, marketers need to address their biases about which activities they ascribe to characters in their ads.
- People belong to intersectional groups ‒ covering areas like race, gender, age, body type, sexual orientation, disability,...