Ad fraud is eating up your KPIs: what to do about viewability issues

Ad fraud is obscuring some of the KPIs that marketers use to determine success – this article offers advice on how to get a clearer picture.

“If I'm trying to sell women's shampoo and I deliver my ad to a 13-year-old boy, I don’t really think that's a good use of my money,” said Marissa McArdle, Nielsen’s Global Vice-President of Digital Audience Measurement recent

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands