Activision learns to play the chatbot game

This event report outlines how Activision, the games developer, has used chatbots to connect with consumers.

Activision was an early chatbot adopter – and the games developer has thus become a voice of considerable wisdom about this still-emerging channel.

For Monte Lutz, Activation's SVP/Consumer Engagement Digital Marketing & PR, any brand seeking to launch a chatbot on properties such as Facebook Messenger must always "start with a clear purpose" in mind.

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