A wolf pack for India’s women in advertising

Gayatri Sriram of FCB Ulka believes that women in Indian advertising need to collaborate and help each other in a nation where patriarchy still rules.

Gayatri Sriram, digital creative head at the ad agency FCB Ulka, observes that as a female creative professional, she’s most likely making 19% less than her male counterparts.

“I also have a very short list of role models because globally only...