A wolf pack for India’s women in advertising

Anil Thakraney

Gayatri Sriram of FCB Ulka believes that women in Indian advertising need to collaborate and help each other in a nation where patriarchy still rules.

Gayatri Sriram, digital creative head at the ad agency FCB Ulka, observes that as a female creative professional, she’s most likely making 19% less than her male counterparts.

“I also have a very short list of role models because globally only 11% of creative directors are female,” she added, speaking at the Zee MELT 2019 conference held in Mumbai organised by Kyoorius.

But Sriram noted that there is no need to delve into the issue of patriarchy, as women do not need studies and surveys to know that it is alive and well.

“There was a study done with about...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands