A small start-up making a big impact: the story of Good-Loop and Nestlé

FMCG companies are turning to start-ups in their search for innovations; working with Good-Loop, Nestlé was able to address three issues ranging across its advertising and supply chain.

Following a live pitch at ad:tech London 2017, Good-Loop, a British start-up which converts ad budget into charitable donations, entered into a partnership with KitKat, the Nestlé-owned confectionery brand. This enabled Nestlé to addres

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