A general theory of bullshit – and why advertising needs to build trust

The advertising and media industries are facing significant challenges around issues such as fake news and a lack of trust but there are steps they can take.

Fake news is an issue in the media industry, a lack of consumer trust is an issue for the advertising industry. It seems like everywhere one looks these days, there’s an air of suspicion. Nor is this exactly new – the global financial crisis...

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